Managing your existing site

Do you have a website that isn't working for you? Do you think your site is not generating the leads and/or sales you thought it would?

There are 4 main aspects to a website's success, they are:

Graphic design
A professional looking website makes you look professional too. Home made looking websites just don't cut it in business any more. Our graphic designers can redesign a tired or home made site to reflect a professional image. We also offer complete 'Corporate Images' which include business card and stationery design - we'll even organise the printing for you.

Usability
Even a professional looking site will suffer if it isn't usable. Website usability means a site that people can use easily and that works well. It's purpose must be obvious and clear and your visitors should never get lost, confused or annoyed - because when that happens... they leave!

We offer a Usability Review Service where we scrutinise your site and perform usability testing. You will be provided with a written report detailing any problems we find. Of course we will also accompany this report with a no obligation quote to perform any recommended updates, but you are also free to take the report to anyone else to do the updates for you.

Search engine optimisation
Most people use the search engines to find the commodities they are looking for. If your site does not appear in the search engines you could be missing a share of the biggest marketplace in the world.

The search engines rank websites depending upon how closely they think the site matches the search phrase keyed in. If they can't tell what your site is about then you won't rank at all. You need to make sure that the search engines can first find out what your site is about and then weight it in favour of your prospective clients' selected keywords.

We can perform a Search Engine Optimisation Review of your site to see where you are ranking and how you can rank better. This includes gathering information about you, your clients and prospects and your content. Reviewing search engine placement is something that should be done at least once every year as the search engines are constantly changing the rules and you can easily slip out of favour and out of sight.

Marketing support
Websites on their own cannot bring people to them and relying on search engines alone to bring you customers is putting all your eggs in the one basket. We recently found this quote and thought we'd share it...

"The fact is, launching a site without any marketing support is like performing a magic trick in the dark--no one can see it, so no one can appreciate it."

There are many seemingly incidental things you can do to help drive traffic to your site, just a few are:

• Add your web address to your stationery, especially on all those business cards you hand out at the networking meetings you attend
• Include your web address in your email signature
• Redesign print advertising to include your web address, those expensive print ads can only say so much - your website can say the rest.

• Email marketing campaigns
• Regular newsletters
• Competitions
• Product launches